On a chilly afternoon in October, a new short film featuring A$AP Rocky and Margaret Qualley captures the vibrant atmosphere of Lower Manhattan. Directed by acclaimed filmmaker Michel Gondry, the scene unfolds outside the Astor Place subway station. Dressed in luxurious silk pajamas, Rocky kneels with a ring box, gazing at Qualley, who is stylishly attired in a Chanel tweed jacket and high-waisted wool trousers.
The cameras roll as the streets come alive with onlookers. Qualley reflects on the city, stating, “New York is a paradox; you can be both visible and invisible.” Living just across the river in New Jersey, she values the convenience of filming in a city she considers home.
The facts
A$AP Rocky, a native of Harlem, shares Qualley’s sentiments. He expresses his comfort in the city, commenting, “This is where creativity thrives.” His casual demeanor resonates with the crowd, as he reminisces about wearing pajamas on trips to the bodega. The film, showcasing the vibrancy and eclectic culture of New York, features the stars playfully exploring downtown.
Creative collaboration
For Gondry, New York’s unique character is integral to his artistic vision. He describes the city as a place that contrasts the old and the new, filled with energy that inspires creativity. “Every corner has a story,” he notes, emphasizing the importance of location in his work.
Qualley, who has been a fixture on the Chanel runway since her teenage years, finds this collaboration thrilling. Having starred in visually striking projects like Kenzo World and The Button, she admires Gondry’s work, especially his Academy Award-winning film, Eternal Sunshine of the Spotless Mind. She states, “Working with him feels like a dream realized.”
The magic unfolds
As filming progresses, Rocky’s energy keeps the atmosphere lively. He admits that Gondry’s influence has impacted his own music videos, likening the experience to being a child in a candy store. “I hope I’m not too much for him,” he laughs, showcasing his playful nature.
Despite the chill in the air, Rocky’s enthusiasm for the project shines. He hums to himself, reminiscing about summer, while autumn leaves swirl around him, adding a touch of magic to the scene where he proposes to Qualley. The moment is filled with joy as she leaps into his arms, exclaiming “Yes!” Onlookers watch in awe as the two celebrate their cinematic love story.
Reflecting on their performance
After several takes, the duo reviews their performance. Rocky’s laughter resonates as he praises Qualley’s captivating on-screen presence, exclaiming, “She nailed it.” Qualley, visibly relieved and proud, takes a moment to absorb the footage.
Once their scenes conclude, they briefly part ways, only to reunite in an upscale Upper East Side apartment. Outside, a police officer expresses disappointment at missing a selfie opportunity with Rocky, illustrating the star power he possesses. This year has been monumental for Rocky, who also embraces his role as a father to a newborn.
A$AP Rocky’s fashion evolution
Rocky’s recent appointment as Chanel’s new house ambassador marks a significant milestone in his career. His style, a blend of luxury and streetwear, positions him as a leading figure in fashion. This partnership feels organic, as both Rocky and Chanel focus on pushing creative boundaries.
The cameras roll as the streets come alive with onlookers. Qualley reflects on the city, stating, “New York is a paradox; you can be both visible and invisible.” Living just across the river in New Jersey, she values the convenience of filming in a city she considers home.0
The cameras roll as the streets come alive with onlookers. Qualley reflects on the city, stating, “New York is a paradox; you can be both visible and invisible.” Living just across the river in New Jersey, she values the convenience of filming in a city she considers home.1
The cameras roll as the streets come alive with onlookers. Qualley reflects on the city, stating, “New York is a paradox; you can be both visible and invisible.” Living just across the river in New Jersey, she values the convenience of filming in a city she considers home.2
