In a recent Zoom discussion, Willow Smith, a Grammy-nominated singer and author, expressed her deep appreciation for fragrance. Speaking from her home in Los Angeles, she described scent as a vital part of her beauty routine, referring to it as her favorite beauty tool. Known for her striking appearance, which includes bold eyeliner and defined lips, Willow is now introducing her latest fragrance, the Dior Addict Purple Glow Eau de Parfum.
This new fragrance features a vibrant raspberry note and embodies a youthful energy reminiscent of fruity candy. “It’s sweet and feminine, which marks a departure from my usual style, but I’ve come to love how it makes me feel,” she stated.
A new fragrance line for the love generation
The Dior Addict collection is set to expand with the addition of two new fragrances: Rosy Glow and Peachy Glow, alongside the existing Purple Glow. Each scent is associated with a celebrity ambassador, with Jisoo and Anya Taylor-Joy promoting the latter two. This collection targets the Love Generation, a demographic characterized by a desire for instant gratification and a positive approach to life. Each fragrance is paired with a revitalized Dior Addict Lip Glow Oil, enhanced for 2026 with nourishing cherry oil in various finishes, appealing to Gen Z beauty enthusiasts. The Black Cherry shade is represented by Willow, highlighting her role as a cultural icon for this new generation.
Redefining beauty standards
Willow has emphasized that her generation is redefining beauty standards. “My peers are embracing a more inclusive perspective, where the standard becomes whatever makes you feel most empowered,” she stated. For Willow, beauty is intricately linked to creativity, particularly in how she curates her looks.
Music as a source of inspiration
When discussing her beauty influences, Willow highlighted that her music serves as a catalyst for her style. “Singing can transport you to another realm, inspiring specific makeup styles or outfits,” she explained. Although she does not strictly adhere to trends, Willow appreciates the artistic exploration of beauty prevalent among her peers on social media. “There’s a wave of individuals who are using beauty as a form of art rather than merely a means to enhance appearance,” she noted.
Experimenting with bold colors
Willow’s latest beauty preferences feature bold colors that may not typically attract attention. She noted, “I have been experimenting with a deep forest green lip, which is unusual but incredibly fun.” This adventurous spirit highlights her unique approach to beauty.
Finding balance amidst creativity
Despite her focus on glamour, Willow maintains a multifaceted life. Her Instagram showcases moments spent outdoors with her dog, Korn, as she strives for balance amid her busy schedule. “The constant hustle can be overwhelming. While I thrive on creativity and work, I often need to step back and recharge,” she stated.
Willow utilizes the power of scent to enhance her focus during work sessions. She frequently lights incense to create an atmosphere conducive to creativity, especially as she prepares for the release of her seventh album. According to her, the new music represents a significant milestone. She stated, “I’m working on music that I’m incredibly proud of, and I can’t wait to share it with everyone.”
