Gap Inc. is revolutionizing the way fashion enthusiasts experience New York Fashion Week through its innovative Encore membership program. From September 9 to 14, 2026, members will enjoy unprecedented access to a variety of exclusive events and experiences across New york city.
The program, which spans Gap Inc.’s brands—Old NavyGapBanana Republic and Athleta—builds on its successful launch in February. Encore is not just a loyalty program; it’s a gateway to unique cultural moments, offering members more than traditional rewards.
Encore’s Fashion Week Lineup
Members can look forward to a diverse range of experiences, including access to runway shows by renowned designers such as Alice + OliviaGrace LingKim ShuiKidSuper and Sandy Liang. Beyond the runway, Encore members can enjoy a behind-the-scenes atelier tour with Anna Sui a Norma Kamali installation, and a daytime dance party with VA$HTIE.
The program also offers tickets to one of New York City’s most sought-after concert residencies. Special opportunities will be available at select Gap and Banana Republic events during Fashion Week, with additional experiences to be revealed by each brand.
Encore After Hours: The Grand Finale
The culmination of the Fashion Week takeover will be the Encore After Hours event on September 14. Hosted at the iconic Cherry Lane Theatre this intimate gathering will be led by Zac Posen Gap Inc.’s EVP & Creative Director, in partnership with Rolling Stone. The event will feature special guests, engaging conversations, and a live performance by singer-songwriter Gigi Perez.
The Encore Advantage
Encore is one of the largest membership programs in U.S. apparel retail, boasting nearly 40 million active members. The program combines traditional rewards and savings with early product access, exclusive drops, curated content, and unique experiences. Members can use their points not only for shopping but also for unlocking memorable experiences.
The Encore credit card unlocks the program’s All-Access tier providing cardmembers with priority access to select experiences and enhanced benefits. Encore Mastercard cardmembers earn five times the points at Gap Inc. brands and three times the points on eligible retail apparel purchases elsewhere.
New York Fashion Week experiences will be available in limited quantities, with select cardmember experiences available through direct invitation. Members can explore the full lineup at /nyfw and redeem experiences through the Encore Market on Old Navy, Gap, Banana Republic, and Athleta apps and websites. Eligibility, availability, and additional terms vary by experience.
Gap Inc., a purpose-driven house of iconic brands, continues to shape culture while doing right by employees, communities, and the planet. Through Encore, Gap Inc. connects members across its portfolio to rewards, benefits, and exclusive experiences, making fashion week accessible to a broader audience.
