The Cannes Lions International Festival of Creativity, often dubbed the Oscars of advertising is not just a hub for marketing professionals but also a runway for fashion-forward individuals. From June 22 to June 26, 2026, the resort city of Cannes on the southeastern coast of France becomes a stage for style statements as CMOs, influencers, CEOs, and creative marketing professionals gather to celebrate creativity and innovation.
This year’s festival has seen a flurry of fashion trends that are as diverse as the attendees themselves. From bold accessories to vibrant color palettes the styles on display are as dynamic as the ideas being discussed. Let’s dive into the fashion highlights that are making waves at Cannes Lions 2026.
Statement Accessories Take Center Stage
The festival has become a playground for statement accessories with attendees flaunting their unique styles. MarketCast CEO Lana Busignani made a striking impression with her statement Chanel necklace paired with a striped outfit and chunky glasses. This trend of bold accessories is not limited to women; men are also embracing the movement. Adim Isiakpona cofounder of The People Company, paired his burnt-orange shorts and Adidas sneakers with a graphic button-down top, showcasing a blend of comfort and style.
Another notable trend is the resurgence of designer sunglasses particularly from brands like Prada. Ashley Thorpe and Hannah Diddams were spotted wearing vibrant dresses, designer sunglasses, and bold jewelry, with Diddams’ Prada shades adding a touch of sophistication to her ensemble. Men are also making their mark with statement crossbody bags with some sporting designs from Swissdigital and Hermès.
Colorful and Monochrome Looks
The festival has seen a mix of monochrome looks and vibrant color palettes. Nicole Weatherbee and Heather Unruh Yost, both employees of Salesforce, paired bold outfits with neutral bags. Weatherbee donned a bright-orange set, while Yost chose a mint-green look, demonstrating how to balance vibrant colors with neutral accessories.
The trend of colorful fashion is also evident in the attire of Aba Blankson, the Chief Marketing and Communications Officer at NAACP. Blankson wore a rainbow dress with short sleeves and exaggerated pockets, embodying the festival’s spirit of creativity and individuality. The more colorful, the better seems to be the motto, with attendees embracing bright hues and bold patterns.
Woven and Rattan Bags: A Festival Favorite
One of the most ubiquitous trends at Cannes Lions 2026 is the popularity of woven and rattan bags. Karin Kildow, who works for CCG Social, accessorized her neutral top and miniskirt with a woven bag, showcasing how these accessories can elevate a simple outfit. The natural textures and intricate designs of these bags add a touch of elegance and sophistication to any ensemble.
The festival has become a melting pot of styles, where traditional and modern elements coexist harmoniously. The woven and rattan bags, with their artisanal appeal, are a testament to the festival’s celebration of craftsmanship and creativity. Whether paired with a casual outfit or a formal ensemble, these bags are a versatile accessory that complements various styles.
