In the world of red carpet fashion, few stars command attention like Zendaya. With the guidance of her longtime stylist Law Roach, the actress has turned press tours into a canvas for artistic expression. As she promoted The Odyssey and Spider-Man: Brand New Day in 2026, Zendaya showcased a series of looks that transcended traditional celebrity dressing, cementing her status as a fashion icon.
The collaboration between Zendaya and Roach is a testament to their shared creative vision. Their partnership has evolved into a unique form of method dressing where each outfit tells a story and reflects the essence of the projects she promotes. This approach reached new heights during her 2026 press tours, where she balanced custom designs with archival pieces, creating a visual narrative that captivated audiences worldwide.
Custom Creations and Runway Fresh Looks
Zendaya and Roach have mastered the art of the runway pull, often featuring designs straight from the catwalk. For The Odyssey‘s London photo call on July 5, Zendaya debuted a custom Jacquemus ivory column dress with an attached head scarf, inspired by the designer’s spring/summer 2027 collection. The look paid homage to ancient Greece, complemented by 1st Millennium gold ancient discs mounted into earrings by Glenn Spiro.
The following day, at The Odyssey‘s London premiere, Zendaya lit up the red carpet in a structural Schiaparelli gown from Daniel Roseberry’s fall/winter 2026 collection. The dress featured a sculpted, glazed, porcelain-effect white breastplate and an LED-illuminated skirt made of cascading beaded fringe. This look was not only a red carpet debut but also a testament to Roach’s dedication, as he secured the dress just hours after its Paris Couture Week debut.
Archival Gems and Vintage Revivals
Zendaya’s press tours are a blend of fresh designs and vintage revivals, showcasing Roach’s deep knowledge of historical fashion. For The Odyssey‘s Paris photo call, she wore an Alexander McQueen for Givenchy haute couture dress from the spring/summer 1997 collection, complete with an ornate gold face mask by Philip Treacy. The look mirrored the Eiffel Tower behind her, creating a stunning visual effect.
For Spider-Man: Brand New Day Zendaya and Roach sourced multiple cobweb-clad dresses from the archives. Notable looks included a form-fitting, chiffon-webbed gown from Versace’s spring/summer 2016 collection and a 1940s cocktail dress embellished with a glittering silver spider web. Two standout archival looks were a beaded spider web-embellished gown from Armani’s spring/summer 1990 collection and a celestial-patterned navy-and-black slip-style dress from John Galliano’s spring/summer 1997 collection.
High-Low Fashion and Unexpected Choices
Zendaya’s fashion choices are not limited to high-end designs. In June, she turned heads at a Paris photo call in an oversized, black Spider-Man graphic tee styled as a boxy mini dress. The tee, purchased on eBay for $34.99, was paired with her favorite white Louboutin heels, creating a high-low look that will go down in history.
Throughout her press tours, Zendaya and Roach adhered to the two-dress rule ensuring variety and surprise at each event. This approach not only kept audiences guessing but also showcased the depth of their creative collaboration. As we look ahead to Zendaya’s future projects, including Dune: Part Three there’s no doubt that her red carpet revolution will continue to inspire and captivate.
