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1 July 2026

Mastering the art of fashion gifting and borrowing between friends and brands

Discover the importance of transparency and proper crediting in fashion gifting and borrowing, and learn how to say no gracefully

Mastering the art of fashion gifting and borrowing between friends and brands

Fashion etiquette is a set of unwritten rules that govern the way individuals interact with each other in the fashion world. One of the most important aspects of fashion etiquette is gifting and borrowing which can be a delicate matter, especially when it comes to friends and brands. In this article, we will explore the basics of fashion etiquette, including transparencyproper crediting and cleaning and returning protocols.

When it comes to gifting and borrowing, transparency is key. It is essential to be clear about the terms of the gift or loan, including whether it is a permanent gift or a temporary loan. This can help avoid misunderstandings and maintain healthy relationships. For example, if a brand gifts a product to an influencer, it is essential to disclose the gift in any subsequent posts or reviews.

Proper Crediting

Proper crediting is another crucial aspect of fashion etiquette. When borrowing or gifting a product, it is essential to credit the original owner or brand. This can be done by tagging the brand or owner in social media posts or by including a credit line in any editorial content. For instance, if a fashion blogger borrows a dress from a designer, they should credit the designer in their blog post or social media post.

Cleaning and Returning Protocols

When borrowing a product, it is essential to follow cleaning and returning protocols to ensure that the product is returned in the same condition it was received. This includes cleaning the product before returning it and returning it in the original packaging. For example, if a fashion brand loans a product to a stylist, the stylist should clean and return the product in its original condition and packaging.

Saying No Gracefully

Sometimes, it may be necessary to say no to a gift or loan. This can be a difficult task, but it is essential to do so gracefully. A simple thank you and decline can go a long way in maintaining healthy relationships. For instance, if a brand offers a gift to an influencer, but the influencer does not want to accept it, they can say, ‘Thank you so much for the offer, but I don’t think this product is right for me.’

By following the basics of transparencyproper crediting and cleaning and returning protocols individuals can navigate the complex world of fashion gifting and borrowing with ease. Remember, saying no gracefully is also an essential part of fashion etiquette, and it can help maintain healthy relationships in the long run.

Author

Sophie Donovan

Sophie Donovan, Manchester-born and classically elegant, once turned down a commission to chase a long-form piece on Salford’s textile heritage, filing instead from the mill where her grandmother worked. Advocates patient, context-rich features and brings a taste for quiet narrative detail and theatre aficionadoship.