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29 July 2026

Mastering the runway-wet finish with step-by-step styling

Get the perfect wet hair look with our tutorial on product layering, comb techniques, and finishers for different hair types and lengths

Mastering the runway-wet finish with step-by-step styling

The wet hair look has been a staple on runways and in beauty magazines for years, and it’s easy to see why. A glossy texture that looks like you just stepped out of the shower is a great way to add some edge to your style. But achieving this look can be tricky, especially when it comes to making it last. In this tutorial, we’ll show you how to get a runway-wet finish that resists frizz and flattening.

To start, you’ll need to prepare your hair with the right products. A leave-in conditioner or hair serum can help to lock in moisture and reduce frizz. Apply a small amount to the ends of your hair, working your way up to the roots. Then, use a wide-tooth comb to detangle your hair, starting at the ends and working your way up.

Product Layering

When it comes to product layering, it’s all about finding the right balance. You want to use enough product to achieve the desired texture, but not so much that your hair looks greasy. Start with a small amount of styling cream or hair mousse and apply it to the roots of your hair. Then, use a light hold hairspray to set the style in place.

Comb Techniques

The way you comb your hair can make a big difference in achieving the wet hair look. Use a wide-tooth comb to detangle your hair, and then use a fine-tooth comb to smooth out the texture. Start at the roots and work your way down to the ends, using long, smooth strokes to distribute the product evenly.

Finishers

Finally, it’s time to add the finishing touches to your look. A hair oil or serum can help to add shine and protect your hair from heat damage. Apply a small amount to the ends of your hair, and then use a diffuser to enhance the texture. For a more piecey look try using a texturizing spray or dry shampoo to add volume and texture.

Different Hair Types and Lengths

The wet hair look can work for any hair type or length, but it’s all about finding the right products and techniques. For curly hair try using a curl-defining cream or curl-enhancing serum to enhance the natural texture. For straight hair try using a straightening serum or hair straightening cream to add shine and smoothness. And for long hair try using a hair mask or deep conditioning treatment to add moisture and protect the hair from damage.

Author

Henry Anderson

Henry Anderson of Edinburgh, sharp-corporate in demeanour, famously argued to run a council budget deep-dive after a packed Holyrood briefing, choosing public-accountability over easy headlines. Prefers evidence-led interrogation of institutions and collects annotated maps of the Lothians as a private quirk.