In a significant development for her lifestyle brand, As Ever, Meghan Markle has made strides into the UK market, marking a new chapter in her entrepreneurial journey. Previously, the brand primarily catered to customers in the United States, but a recent collaboration with Colford, a London-based gifting service, has allowed select individuals in the UK to experience the brand’s offerings firsthand. This partnership not only highlights the growing appeal of Markle’s products but also underscores her commitment to thoughtful gifting.
Exclusive deliveries and thoughtful gifts
Colford, which specializes in sourcing and delivering sustainable gifts, facilitated the delivery of Meghan’s raspberry preserves to a fortunate few in the UK. The company, founded in 2023 by Imogen Beresford and Nathan Cole, prides itself on providing a premium service, ensuring that each delivery is handled with care. Their Instagram announcement celebrating the partnership emphasized their role in spreading joy through these exclusive gifts. This initiative has not only delighted recipients but has also sparked conversations about Markle’s evolving brand identity.
Meghan’s personal touch in gifting
Markle’s penchant for thoughtful gifting was further illuminated during a recent podcast appearance with her friend Jamie Kern Lima. During their conversation, Lima recounted a memorable instance when Markle surprised her with a gift basket filled with ice cream and homemade strawberry sauce. This gesture exemplifies Markle’s ability to connect with others on a personal level, showcasing her understanding of the challenges faced by friends and family. Such anecdotes contribute to the narrative of Markle as a caring individual, countering some of the more negative portrayals in the media.
Controversy and public perception
However, the expansion of As Ever into the UK has not been without its controversies. Following Markle’s podcast, some British tabloids raised concerns regarding her use of the title “HRH” in a personal note accompanying a gift. Critics argued that this could be seen as a violation of the agreement made with Queen Elizabeth II when she and Prince Harry stepped back from royal duties. In response, sources close to the couple clarified that the note was a private gesture and that they do not use royal titles for public or commercial purposes. This incident highlights the ongoing scrutiny Markle faces, yet it also reflects the enduring interest in her life and brand.
As the landscape of public opinion continues to shift, the success of As Ever serves as a testament to Markle’s resilience and ability to carve out a niche for herself beyond royal affiliations. The demand for her products, even amidst controversy, indicates a robust market presence and a loyal customer base eager to support her endeavors.
