Two former Disney Channel best friends have resurfaced on a new makeup launch, sparking excitement among fans who still cherish their teenage chemistry. Selena Gomez and Demi Lovato reunited for Rare Beauty’s latest promotion, a campaign titled “Still Making Each Other Blush.” The duo recreated the iconic poster from the 2009 Disney Channel Original Movie Princess Protection Program, positioning themselves atop suitcases in a nod to the film’s original artwork. The collaboration also includes a nostalgic YouTube-style video that mirrors the low-budget clips the pair filmed in their pre-teen bedrooms, reminding viewers of a time when they were simply two kids chasing makeup and giggles.
The Rare Beauty “Delena” launch
Rare Beauty’s new offering, the Delena Soft Pinch Blush Bundle, pairs two of the brand’s best-selling soft-pinch blush shades—Hope (a nude-mauve) and Virtue (a beige-peach)—with a dedicated brush. The name “Delena” derives from the fan-coined nickname the pair earned while starring as Princess Rosalinda María Montoya Fioré and tomboy Carter Mason in the 2009 DCOM. In a statement, Lovato said, “Selena and I have shared a lot of memories over the years since childhood; being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment.” Gomez added, “One and the same…always.” Both actresses emphasized how the shoot felt like stepping back into their teenage bedrooms, echoing the original YouTube-era videos they made together.
Disney’s revival engine and the sequel question
While the makeup launch celebrates the past, Disney’s current strategy leans heavily into reviving its classic original movies. Camp Rock 3 debuted in August, featuring Lovato’s surprise return as Mitchie Torres, and The Cheetah Girls: Next Gen just wrapped production with original cast members back on screen. Disney+ also announced early development on a fifth Halloweentown film, more than two decades after the fourth sequel. These moves suggest a fertile environment for resurrecting beloved titles. Fans have long speculated about a sequel to Princess Protection Program, wondering whether Lovato and Gomez would reprise their roles. The only obstacle would be a lack of willingness from either star, but both have recently demonstrated enthusiasm for revisiting Disney roots—Lovato through her executive-producer role on Camp Rock 3 and Gomez via a Wizards of Waverly Place reboot that saw her return as Alex Russo.
What a sequel could look like
Should Disney pursue a follow-up, the formula would likely differ from the mentorship-heavy approach taken by recent revivals. Rather than casting Lovato and Gomez as mothers, a new narrative could keep Rosalinda as a reigning monarch while introducing fresh royal challenges, allowing the original duo to engage in comedic mischief alongside a new generation of characters. Such a structure would honor the original’s premise—an unlikely partnership between a princess and a small-town girl—while giving space for contemporary themes. Even if the stars’ busy schedules—Lovato’s touring and recording commitments and Gomez’s dual focus on Rare Beauty and acting—delay production, the success of other revived franchises indicates that a Princess Protection Program sequel could eventually materialize.
For now, the Rare Beauty bundle serves as both a tribute and a teaser, reminding fans that the magic of “Delena” endures. Whether the pair will once again share the screen or simply continue to support each other’s projects, the campaign proves that the bond forged on the Disney Channel remains a catalyst for nostalgic moments and new creative ventures.
