In 2025, Cosmopolitan embarked on an ambitious journey of self-reinvention. As the magazine celebrated its 60th anniversary, it reflected on its storied past while looking toward the future. The publication refined its aesthetic and voice across various platforms, viewing its legacy as a foundation for new explorations rather than a limitation.
The anniversary issue featured the talented Margaret Qualley on its cover, evoking the iconic monochromatic styles established by Helen Gurley Brown and Francesco Scavullo. Photographer Alana O’Herlihy offered a fresh perspective, emphasizing a distinctly female gaze that resonated throughout the publication.
Embracing tradition and innovation
In its quest to remain relevant, Cosmopolitan doubled down on its hallmark features while introducing exciting new ones. The popular Cosmo Quiz, now featuring personalities like Cole Escola and Quen Blackwell, returned with more engaging content. Additionally, the introduction of Cosmopolitan’s Centerfold allowed for a broader exploration of sensuality, showcasing diverse talents such as Mark Eydelshteyn, Nicholas Alexander Chavez, Manny Jacinto, and Conan Gray.
Engaging with global perspectives
In 2025, the magazine significantly expanded its horizons, venturing beyond American borders. From the vibrant streets of Seoul, South Korea, featuring the rising star BABYMONSTER, to the picturesque town of Bocholt in Belgium, where Jessica Springsteen trains at Ashford Farm, the editorial team was committed to connecting with audiences worldwide. Each photoshoot aimed to showcase individuals in ways that truly reflected their authentic selves.
A year marked by groundbreaking moments
The year also brought several noteworthy firsts for Cosmopolitan. In a historic moment, Richard Kern captured Macaulay Culkin and Brenda Song as the first romantic couple to grace the magazine’s cover. Additionally, celebrated hip-hop photographer Eric Johnson photographed Doechii shortly after her Grammy win, marking her first major cover appearance.
Committed to nurturing talent, the magazine collaborated with photographers at various stages of their careers. Renowned artist Lauren Greenfield, known for her insightful work on youth culture, captured electrifying moments in and around the Bowery Hotel alongside Ariana Greenblatt. The magazine also provided a platform for emerging talent like Ian O’Hara, a recent graduate from LaGuardia High School, who produced captivating portraits of fellow alumni.
Delightful surprises for readers
As part of its creative endeavors, Cosmopolitan included hidden gems and surprises for its readers. Keen-eyed fans might have spotted Mayan Toledano‘s shadow in a photo alongside Madison Beer, or noted the whimsical addition of “Cosmo Air” on an airplane in a feature with KJ Apa and Madelyn Cline. These delightful Easter eggs encouraged readers to engage more deeply with the content.
Looking back on Cosmopolitan‘s journey in 2025, it is evident that the magazine not only honored its rich history but also embraced the evolving landscape of media and culture. By focusing on meaningful storytelling and innovative visuals, Cosmopolitan has positioned itself as a forward-thinking publication ready to inspire a new generation.
