Victoria’s Secret Fashion Show returned after a six-year hiatus, generating significant attention due to its star-studded lineup and notable changes. The brand aimed to revitalize its image following criticism over its lack of representation and outdated beauty ideals, incorporating a diverse mix of talent, including both established models and new faces.
The 2019 edition was canceled amid backlash, as many perceived the brand as synonymous with unrealistic beauty standards. In response to this criticism, Victoria’s Secret committed to evolving its image, and the recent show showcased this dedication to change.
New faces and the return of veterans
Among the models appearing on the runway were celebrated veterans such as Adriana Lima, Jasmine Tookes, and Lily Aldridge, alongside a new generation of talent. Notable inclusions like athletes and influencers Quenlin Blackwell, Angel Reese, and Gabriela Moura added unique flair to the event. However, the decision to incorporate these newcomers sparked online debates prior to their debut.
Public reactions and expectations
Following the casting announcement, social media buzzed with mixed reactions. Some commenters expressed dissatisfaction, questioning, “Where are the traditional models?” and suggesting the event resembled an influencer showcase. However, it is important to note that Victoria’s Secret does not seek a high-fashion status comparable to that of a Dior show. The brand is known for its accessible products, such as the popular 5-for-$30 thong deals, prompting the question: why should inclusion be viewed as a dilution of its brand identity?
Notably, the influencers chosen were not typical social media personalities. Figures such as Quenlin Blackwell and Gabriela Moura have established themselves as significant cultural icons, often boasting larger followings than some traditional models. The modeling landscape has transformed, with today’s models frequently balancing their careers with social media influence, engaging audiences in ways that resonate with contemporary viewers.
Blurring lines between modeling and social media
Had social media platforms like TikTok been prevalent during the golden age of the Victoria’s Secret Fashion Show, the iconic Angels of the early 2010s would likely have embraced influencer roles themselves. Models have always needed to cultivate influence and set trends to remain relevant, as evidenced by legends like Cindy Crawford and Naomi Campbell, who were among the first influencers in the fashion industry.
Quality over titles
Post-show insights from attendees, including Cosmo’s shopping editor Hannah Oh, revealed that the presence of influencers did not detract from the experience. Hannah noted, “Watching the original Angels and models like the Hadids was mesmerizing; you could see their dedication. I didn’t even realize there were influencers among them; they blended seamlessly.” The audience’s excitement suggested that the inclusion of new faces enhanced the event’s appeal.
This reaction mirrors the initial backlash faced by Bella and Gigi Hadid when they first entered the industry. Initially regarded as mere influencers and privileged newcomers, they have since become household names and respected figures in modeling. Their journey illustrates the potential for perceptions to evolve over time.
Redefining glamour and representation
Victoria’s Secret has transformed, moving away from its historically narrow focus on tall, slender models. While critiques of the brand’s previous lack of diversity were valid, the current lineup represents a broader spectrum of beauty. However, some critics still cling to the notion that glamour must conform to unrealistic standards.
The term “glamorous” often serves as a euphemism for outdated ideals that cater to a limited audience. As the brand embraces a more inclusive approach, it is crucial to recognize that talent can emerge from diverse backgrounds, whether through social media platforms or athletic achievements. The inclusion of varied personalities in the show reflects a commitment to modernity and relatability.
The 2019 edition was canceled amid backlash, as many perceived the brand as synonymous with unrealistic beauty standards. In response to this criticism, Victoria’s Secret committed to evolving its image, and the recent show showcased this dedication to change.0
