Willy Chavarria showcases ‘Eterno’ at Paris Fashion Week
During Paris Fashion Week, designer Willy Chavarria captivated audiences with a significant showcase titled Eterno, which means ‘eternity.’ The event was more than just a fashion presentation; it offered an immersive experience that featured live performances by renowned Latino artists. This narrative celebrated cultural identity and connected deeply with attendees.
With an audience exceeding 2,000, the runway transformed into a vibrant celebration of Latin heritage. Chavarria’s unique designs, which blend traditional and contemporary influences, were the main attraction, illustrating the rich tapestry of Latin culture through fashion.
The ambiance of the show
The atmosphere of the presentation mirrored the essence of a film noir, intertwining the allure of a fashion show with vibrant cultural elements. Chavarria skillfully infused the event with unique features, such as lowrider bicycles and a masked clown performing rap. The evening commenced with the captivating voice of Chilean-Mexican vocalist Mon Laferte, who set an enticing tone with her acclaimed track “Femme Fatale.”
The cast of talent
The runway came alive with unforgettable performances from prominent artists, including Puerto Rican sensation Lunay and Colombian reggaeton star Feid. The energy peaked when the newly formed boy band Santos Bravos took the stage, captivating the audience with their catchy single “0%.” Each performance seamlessly integrated with Chavarria’s fashion, as models showcased his signature oversized silhouettes and Chicano-inspired designs.
Chavarria’s artistic vision
Willy Chavarria is recognized for his skill in merging various cultural influences within his designs. His latest collection, Eterno, presents a rich blend of inspirations, rooted in his heritage while addressing current societal challenges. Central to this collection is a poignant message of love and resilience, set against the backdrop of cultural erasure. Chavarria consistently emphasizes the importance of Latino narratives in the fashion industry, a theme that resonates throughout his runway shows.
Previous milestones
Willy Chavarria’s dedication to highlighting Latino talent has been evident for some time. In, he gained significant attention by featuring the sierreño group Yahritza y Su Esencia during his Spring/Summer collection. The group delivered a powerful performance of Juan Gabriel’s “Querida” set against the backdrop of the American flag. Chavarria’s commitment to amplifying Latino voices was formally recognized when he received the esteemed title of Menswear Designer of the Year at the Council of Fashion Designers of America Fashion Awards.
Controversies and cultural commentary
Willy Chavarria’s innovative approach has garnered both praise and criticism within the fashion industry. His runway performance last year, which recreated scenes from El Salvador’s high-security prison, ignited debate. While some regarded it as a powerful political statement highlighting the treatment of immigrants, others found it distasteful. Chavarria’s intention, however, was clear: to illuminate the dehumanization experienced by many in the immigrant community.
Moreover, Chavarria faced backlash over his Adidas “Oaxaca Slip On” shoes, which were accused of cultural appropriation due to their naming and production logistics. In response to these concerns, he expressed regret for not collaborating with the Oaxacan community during the creation process, emphasizing the significance of authentic partnerships.
The implications
Willy Chavarria’s latest collection, while less overtly political than previous ones, resonates with a sense of hope and a vision for a brighter future. The theatrical execution of the Eterno line features dynamic performances and elaborate staging, indicating a shift towards celebrating cultural richness without the burden of controversy. This approach suggests an evolution in Chavarria’s design philosophy, focusing on storytelling through fashion and performance.
What happens next
As Chavarria continues to solidify his position in the fashion industry, the anticipation surrounding his future collections grows. His commitment to creating a space where diverse narratives are expressed through clothing and performance is likely to influence emerging designers and the broader fashion community. Observers will be keen to see how his work evolves and the impact it will have on cultural representation within the industry.

