The anticipation surrounding Grammy Week is palpable, especially for those who live and breathe music. This year, I had the incredible opportunity to attend the Spotify Best New Artist party, an event that has become synonymous with celebrating the emerging talent in the music industry. Since its launch in 2017, this event has spotlighted artists on the verge of making their mark, and the edition did not disappoint.
Held just days before the Grammy Awards, the Best New Artist party is a gathering that fuels excitement and camaraderie among the music community. With an array of performances and a guest list packed with influential figures, it serves as a launchpad for artists ready to ascend to new heights. The energy in the air was electric as I mingled with fellow attendees, all eager to witness the magic of the night unfold.
The star-studded lineup
This year’s Best New Artist nominees included a diverse mix of talent: Leon Thomas, Lola Young, The Marías, Alex Warren, KATSEYE, Sombr, Addison Rae, and Olivia Dean. Each artist brought their unique flair to the stage, creating a memorable showcase for the audience of approximately 1,500 industry insiders and fans.
Leon Thomas kicks off the evening
The night began with Leon Thomas, whose captivating performance set the tone for the event. He opened with tracks from his acclaimed album MUTT, showcasing his smooth vocal delivery and stage presence. The crowd quickly gravitated toward him, eager to absorb his every note. This was a significant moment for Thomas, who was also nominated for Album of the Year, indicating his rapid rise within the industry.
Next up was Lola Young, who made a heartfelt return to the stage after a previous health scare. With only a piano and an acoustic guitar accompanying her, she performed a selection of songs that resonated deeply with those present. Young expressed her gratitude to the audience, marking her comeback in style and demonstrating her resilience.
Captivating performances from rising stars
The evening continued to dazzle as The Marías took the stage, enveloping the audience in their ethereal sound. Their performance of songs like No One Noticed transported listeners to a dreamlike state, while their on-stage chemistry captivated everyone in the room. It was a moment where the wait staff paused to soak in the mesmerizing vocals, reaffirming the power of music to create connections.
Dynamic energy from KATSEYE and Sombr
KATSEYE, known for their infectious choreography and vibrant girl group energy, followed with a set that had the crowd on their feet. Their songs Gabriela, M.I.A., and Gnarly showcased their synchronized moves and undeniable charisma, reminding everyone why they are considered one of the most exciting groups in pop today.
Then came Sombr, whose lively performance was a highlight of the night. With pulsating beats and infectious enthusiasm, he energized the audience with tracks like Undressed, prompting cheers and applause. His playful banter with the crowd kept the atmosphere light and engaging, a testament to his ability to connect with fans.
A night to remember with Addison Rae and Olivia Dean
The penultimate act was Addison Rae, a social media sensation turned pop diva. Dressed in a striking white ensemble, she showcased her musical prowess with a series of catchy tunes. While her outfit changes added a theatrical flair, the audience craved her deeper cuts, which she opted to sidestep in favor of more mainstream hits.
Finally, Olivia Dean closed the night with a stunning performance that left a lasting impression. Her smooth vocals and relatable lyrics resonated with the crowd as they sang along to tracks like So Easy to Fall in Love and Man I Need. Dean’s ability to engage the audience created a magical moment, solidifying her status as a rising star.
This year’s Spotify Best New Artist party was a testament to the incredible talent emerging in the music industry. With a perfect blend of performances, camaraderie, and celebration, it served as an exhilarating prelude to the Grammy Awards, leaving everyone buzzing with excitement for the days to come.
