The hospitality giant Aman Group is stepping beyond its traditional boutique-hotel identity with the announcement of a third brand, ATMA. Positioned as an ultra-luxury performance-living concept, ATMA will debut in Miami’s Brickell district and is slated to rise to 1,049 feet – the maximum height permitted in the city.
ATMA is intended to fuse high-end wellness, elite sport facilities, nutrition-centric dining and a curated entertainment programme. The name derives from the Sanskrit word for “the spirit” or “true self,” signaling the brand’s ambition to nurture both body and mind.
ATMA’s performance-living philosophy
At the core of ATMA lies a holistic approach that treats health as a continuous performance metric. Guests and residents will have access to a 120,000-square-foot spa and wellness centre – touted as the largest of its kind in Miami. The complex will host indoor padel, tennis and squash courts, a state-of-the-art fitness hub, private training studios, mobility labs and a medical wellness clinic.
Nutrition and longevity are shaped by the brand’s global partnership with Novak Djokovic. The 2024 Wimbledon champion will steer ATMA’s programming on lifespan optimisation, sport-specific nutrition and recovery protocols, drawing on insights accrued throughout his professional career.
Miami’s record-tall ATMA tower
Designed by SHoP Architects with interiors by Studio Paolo Ferrari, the tower will feature sculptural façades, curved balconies and floor-to-ceiling glazing to maximise natural light and panoramic views of Biscayne Bay. A private marina and a waterfront promenade – the Baywalk – will grant direct sea access to members and residents.
The development will house 480 branded residences ranging from one-bedroom units to six-bedroom penthouses. All homes will be serviced according to Aman’s renowned standards, ensuring a seamless blend of privacy and hotel-level attention. Residents gain priority invitation to the exclusive ATMA Club, a members-only venue offering personalized wellness, dining and social experiences.
In addition to the residential component, the project includes a hotel wing and a private members club. Signature restaurants, bars and entertainment spaces will embed the wellness ethos into every culinary and social encounter, reinforcing the brand’s commitment to a lifestyle that is both indulgent and health-focused.
Aman’s evolution from secluded retreats to urban skyscrapers
When founder Adrian Zecha launched the first Aman resort, the brand was synonymous with remote, minimalist sanctuaries. After the 2014 acquisition by Vladislav Doronin, Aman began to experiment with city-based properties, members-only clubs and the more accessible Janu line. ATMA represents the latest pivot – a high-rise, high-density model that juxtaposes Aman’s original intimacy with the scale of contemporary luxury real-estate.
While some longtime admirers view this shift as a departure from Aman’s heritage, the move reflects a broader market trend: affluent clientele increasingly demand integrated wellness, sport and living spaces within urban cores. By embedding a world-class wellness programme – anchored by a sports legend – ATMA aims to set a new benchmark for performance-oriented hospitality.
Construction is being undertaken by OKO Group and Oak Row Equities, with completion projected for 2031. Upon opening, the tower will share Miami’s skyline with the 100-storey Waldorf Astoria, cementing the city’s reputation as a hub for luxury-vertical living.
