Weaving support for Black creators and businesses—year‑round
Who this is for
Cultural champions, curious shoppers, and organizations serious about racial and economic equity—anyone who wants their dollars, attention, and policies to lift Black voices and enterprises on an ongoing basis.
What this guide offers
A short playbook of low-effort, high-impact habits you can build into daily life so Black creators and Black‑owned businesses stay visible, funded, and celebrated long after any single awareness month ends.
When to act
Now—and consistently. Small, repeated choices beat one-off gestures: regular purchases, steady follows, and routine amplification accumulate into real audiences, revenue, and influence.
Where to apply these habits
Online platforms and social feeds, your neighborhood shops and markets, workplace procurement and buying policies, and the things you buy for home, events, and team budgets.
Why it matters
Attention that sticks opens doors. Subscriptions, recurring purchases, and habitual sharing turn episodic curiosity into dependable income and network effects. Over time, those habit-driven choices produce measurable shifts in market access and cultural visibility.
Easy actions to start today
– Follow and support Black writers, critics, podcasters, and independent newsrooms.
– Make Black-authored books and Black-made goods a regular stop on your shopping list.
– Add Black-created films, shows, and performances to your household and event calendars.
– Rethink workplace buying: include Black-owned suppliers in vendor lists and RFPs.
– Give steady, modest gifts of money or time to vetted Black‑led nonprofits rather than occasional lumps.
Learn and listen: voices that matter
Follow people who pair lived experience with careful reporting and analysis. Those subscriptions and follows do more than signal interest—they pay for journalism and criticism that surfaces overlooked stories, holds power to account, and expands audiences for underrepresented creators.
Support newsrooms and longform reporting
Deep reporting provides the context short pieces often miss. Back outlets with dedicated culture, race, and equity desks; their investigations inform policy and spark meaningful conversations.
Habit tip: one long read a week
Commit to reading one long article each week from a vetted outlet. Rotate your sources so your understanding broadens instead of narrowing into the same echo chamber.
Value critics and cultural commentators
Good critics direct attention toward work algorithms might ignore. They help shape taste, elevate daring projects, and guide discovery beyond trending lists.
What this guide offers
A short playbook of low-effort, high-impact habits you can build into daily life so Black creators and Black‑owned businesses stay visible, funded, and celebrated long after any single awareness month ends.0
