Los Angeles authorities confirmed that Presley Gerber the 27-year-old son of iconic supermodel Cindy Crawford and entrepreneur Rande Gerber passed away at a local rehab facility. The Los Angeles County Medical Examiner’s office released the official record on Sunday, noting that the cause of death is still pending a full autopsy.
From runway debut to high-fashion campaigns
Presley entered the fashion world at just fifteen, signing with IMG Models and quickly becoming a recognizable face on the runway. He strutted for Moschino during a Los Angeles show in 2016 and later appeared in collections for Dolce & Gabbana, Tommy Hilfiger, and other luxury houses. A standout moment came when he fronted a global campaign for Calvin Klein cementing his status as a rising male model. Though his career was relatively brief, his portfolio featured collaborations that placed him alongside seasoned veterans, giving him a unique foothold in a competitive industry.
Public battle with mental health and substance use
Beyond the catwalk, Presley was unusually transparent about his personal struggles. After a 2019 DUI arrest, he began speaking openly about the pressures of fame and the toll they took on his psyche. In 2024 he launched a series titled “Mental Health Mondays” on social media, where he discussed anxiety, panic attacks, and the complexities of recovery. A December 2025 Instagram video—later removed—revealed his medication regimen, including buprenorphine for opioid dependence, low-dose Xanax for panic, and occasional use of Valium. He described the fragmented guidance he received from over a dozen psychiatrists, emphasizing the difficulty of navigating a fragmented treatment landscape.
Family reflections and the ripple effect
Presley’s sister, model and actress Kaia Gerber addressed the family’s loss in an August interview with a major fashion magazine. She explained that witnessing a sibling’s addiction “levels everyone” and that the experience prompted her to label herself the “easy one” to avoid seeking help. Kaia also highlighted the Gerber family’s historically private demeanor, noting that Presley’s candid posts turned him into a “human teacher” for those struggling in silence. Their parents, despite extensive public careers, have asked for privacy during what they describe as an “extremely painful time.”
Details surrounding his death
The medical examiner’s online record indicates that Presley died on Sunday at the rehabilitation center, but the precise cause remains pending an autopsy. Representatives for the family released a brief statement requesting privacy for the grieving relatives. No further details, such as toxicology results or immediate circumstances, have been shared publicly.
Presley’s story underscores the hidden battles that can accompany fame, wealth, and a high-profile family name. His willingness to discuss mental health and addiction openly has left a legacy that may help others feel less isolated, even as his own life was cut tragically short.
