The 2026 Shop TODAY Beauty Awards have highlighted the crème de la crème of beauty products, meticulously tested and approved by a panel of experts. This year’s winners encompass a diverse range of categories, from skincare to makeup and the best part is that many of these top-rated products are readily available on Amazon.
Whether you’re on the hunt for a new moisturizer for dry skin, an innovative red light therapy mask or a budget-friendly lipstick our comprehensive list has you covered. Dive into our curated selection and elevate your beauty routine with these award-winning finds.
The Crème de la Crème of Skincare
Our testers were particularly impressed with a serum that boasts a light and non-greasy consistency. Social video producer Anita Chomenko raved about its easy absorption and the noticeable glow boost it provides. The pleasant scent was an added bonus, making it a delightful addition to any skincare routine.
For those battling acne the pimple patches that took home an award are a game-changer. Senior social media editor Bianca Clendenin highlighted their invisibility and long-lasting wear, making them perfect for all-day use. Unlike traditional patches, these dry into an invisible layer, ensuring they remain unnoticeable throughout the day.
A facial mist that received high praise from associate producer Sofia Sellar is another standout. Its fragrance-free formula provides an instant hydration boost without leaving a greasy residue. This versatile mist is ideal for all skin types and seasons, offering a cooling effect in the summer and extra moisture in the winter.
Innovative Makeup and Treatment Masks
Eye masks that have become a morning staple for editor Shannon Garlin are a must-try. These textured masks stay in place and provide an instant boost to tired under-eyes, leaving them looking brighter and more hydrated. They are perfect for those early mornings or late nights when your skin needs a little extra TLC.
Social producer Dani Musacchio is a longtime fan of Cocokind’s skincare products, and this year’s award-winning facial mist did not disappoint. Its cooling effect is particularly refreshing during the hot summer months, and it even helped soothe sunburnt skin. The larger size is a practical bonus, ensuring it lasts longer than other mists on the market.
For a fun and effective treatment, editor Kamari Stewart-Jackson fell in love with a peel-off mask. The satisfying peel-off process and the noticeable brightness it imparts on the skin make it a weekly ritual worth looking forward to. It’s a unique addition to any skincare routine that delivers visible results.
Essential Beauty Staples
A moisturizer for dry skin that received high marks from our testers is a must-have for anyone dealing with parched skin. Its ability to keep skin smooth and hydrated, even in higher-elevation areas, makes it a reliable choice for all skin types.
Another standout is a makeup remover that impressed with its gentle yet effective formula. The soft, waxy material is easy to apply and removes makeup without harshness. Its fresh, cotton-like scent adds a pleasant touch to the
For those looking to address sun spots and acne a gentle exfoliating treatment received glowing reviews. Its ability to lighten sun spots and clear acne without causing irritation makes it a valuable addition to any skincare regimen. The subtle scent and gentle formula make it suitable for sensitive skin as well.
A skin barrier repair cream that received praise from TODAY social video producer Meghan Murakami is another essential. Its ability to smooth out flakiness and improve skin texture makes it a go-to for those with sensitive or damaged skin. The cute packaging and clear instructions are added perks.
Lastly, eye patches designed specifically for the space between the eyebrows received high marks from senior social media editor Kate McCarthy. Their lightweight design and effectiveness in targeting fine lines make them a unique and valuable addition to any beauty routine.
